Winter Sport Venue Promotion During the Holiday Season

promotional-ideasWinter sport venues, such as ice skating rinks and ski resorts, do a booming business over the holidays and the days leading up to them. Yet often their business tapers off after the holiday excitement is over. Those businesses, however, can use the holiday season to cultivate business long after the decorations have been put away for the next holiday by using a few promotional ideas to help extend the holiday spirit.

Cultivate a Sense of Belonging for Gift Recipients

During the pre-holiday season, people look for gifts that will please the recipients. For a winter sports enthusiast, nothing could be better than some free passes to their favorite venue, along with some promotional gear that tells the world, “I belong.”
For many people, their affiliation with a particular sport or with a particular venue is very important to them. Most people like the sense of belonging to a certain group. Most people gravitate to their own tribe, after all.
How about combining a gift package, then, that includes both passes to the venue combined with custom imprinted jackets, hoodies, or sweaters with the venue’s logo displayed proudly? It is one thing to be able to go skiing, for instance, but to also be able to go around in public declaring their affiliation with that venue—and the prestige associated with it—elevates the gift to unforgettable.
Not only will it be unforgettable for the recipient, but it will also be unforgettable for those who see the person walking around proudly displaying the venue’s logo. The recipient’s pride and enthusiasm in wearing his team colors will spill over to her or his friends, who may also want to become part of such a fine group.

Sweeten the Holiday Pot With Discount Coupons for After-Holiday Fun

To sweeten the deal, venues could also include discount coupons with gifts over a certain amount. Even after the tickets or lessons are over, those discount coupons will entice the recipient to come back for more. Rare are the people who can resist discount coupons staring them in the face.

Cultivate a Sense of Mastery by Offering Lesson Packages With Holiday Promotions

Lessons, too, can be combined with customized shirts and promotional apparel. Whether children, youth, or adults, all sports enthusiasts love learning how to perform better in their chosen sport. Mastery of new skills creates a sense of pride. Nothing can be a better advertisement for the expertise of a venue’s sport professionals than a the sense of achievement and confidence projected by someone who has just mastered a new skill and shows it by promoting the venue that taught her or him the skill.
For the recipient, such a gift will create a bond that will go on giving for years afterward. A wearable reminder of those good times will create good feelings every time she or he wears it. For the venue, though, the gift will pay for itself through the increased business gained through a promotional tool for which someone else—the gift giver—has footed the bill.

Check out our website, nova custom t shirt printing and embroidery for more ideas…

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Custom Printed T-Shirts: Best Way to Promote Shows

custom printed t shirts

The economy is currently not in very good shape; and in these difficult times, people limit their spending only on basic necessities like food, education and clothing. Entertainment is usually not on the list of top priorities. However, with some creative marketing effort, people realize that theater and dance productions may be a good way to recharge and unwind, and get their minds off their economic woes. An affordable and effective way to get this message across is through custom printed t-shirts.

Custom Printed T-Shirts Help Make Productions More Visible

For performing arts fans or patrons, there is probably nothing more thrilling than getting promotional t-shirts and custom apparel autographed by their favorite theater actor or dancer as giveaways for watching a dance or theater production. Aside from getting their money’s worth in the form of quality entertainment, they get a memento that they can keep and proudly show off to their family and friends. While this does not cost the production a lot of money, the gesture goes a long way in creating fan loyalty and promoting the outfit.

Cast members can also wear customized shirts bearing the production outfit’s logo or an upcoming show during promotional tours. The same shirts can be handed out to fans and other attendees of the event. This is a rather practical way of promoting your company as giving away something that people can actually use while in the process, helping in promotional efforts when they use the giveaways.

Custom Printed T-Shirts that Advertise

We often see people wandering in busy streets distributing a handful of brochures or a stack of business cards promoting their products and services. While this may be effective to some extent, including custom tee shirts in the equation will greatly enhance the effectiveness of this promotional effort. People can easily recall a site URL or an upcoming production when they can clearly see the information on the staff’s shirt. This will also encourage them to know more about upcoming productions and to read the brochure.

Types of Custom Printed T-Shirts

Promotional apparel may be in the form of stamped and embroidered, ironed, bleached, tie dyed, or screen printed t-shirts. They also come in a wide variety of designs. Of course, for best results, choose a design that will include the familiar logo and one that will best relate to upcoming production. It is also important to consider the positioning, size and colors to use in the print to make sure that it can be easily and clearly seen. After all, the objective is to generate interest in the upcoming presentation.

In these difficult times, finding cost-effective ways to promote products is key to maximizing profitability and protecting investment. A mobile and affordable way to promote dance or theater production such as using custom apparel is one of the better options today. For one, it can reach a lot more audience and is much more effective and affordable than renting billboards.

This Custom Printed T Shirts article was written by L Taylor

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How Promotional Custom T Shirt Printing Can Turn A Profit For Your Business

custom t shirt printingThe goal of every business is to attract as many customers as possible, and that means having an effective marketing strategy in place. One great way to do that is by handing out promotional gifts to customers, with the understanding that choosing the wrong items can actually have a negative effect on the business. What makes one promotional product more appealing that another is by making it something that the customer can actually use regularly, and there may be nothing that fits the bill better than custom t shirts.

Custom t shirt printing doesn’t have to be an expensive financial outlay for the business, especially when ordering in bulk. Not only is it an incredibly effective way of getting the brand out to the masses, but also takes advantage of a fashion trend that is incredibly hot at the moment. Take a look at the people that come in and quickly notice how many of them are wearing t shirts, many of which are for products and company promotion.

There is a reason why bars and restaurants sell t shirts and polos with their name on it, and that is because they realize that it builds a bond with their customers. Patrons of a bar are happy to sport the logo of the place that they love to hang out, which makes it the ideal win/win situation for the customer and the establishment. The shirt wearer gets a cool piece of clothing that looks great, and the bar gets a little bit of free advertising every time that person chooses to throw on that t shirt.

The other great thing with using custom t shirt printing as part of a marketing strategy is that you are in complete control over how the finished article looks. Go with a simple look with nothing but  the company logo across the chest or come up with a witty slogan or catchphrase, which is actually something that is very popular at the moment. You are also in complete control of the colors  chosen, which is great if to make logos pop off the fabric. The final design will end up being a perfect representation of what  the company is all about, which is exactly what we should be trying to achieve with all advertising efforts.

It’s always a great idea to make  the business seem relevant, and given that custom t shirt printing is so popular right now, giving away that freebie will really make an impression. You will be surprised at just how many people will go out of their way to come to  the business or visit the booth at a trade show when they hear that there is a nicely designed t shirt awaiting them. Making a great looking shirt is a guarantee that the person will wear it again and again, and every time they do, it’s the equivalent of having a horde of human billboards around town at a fraction of the cost.

This Custom T Shirt Printing Article was written by L. Taylor for Nova Custom T Shirt Printing.

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What Good Are T- Shirts Anyway? Custom T Shirt Printing As Advertising

custom t shirt printing Custom T Shirt Printing is a unique avenue for businesses and corporations to take promotionally. Whether the business is a small start up with the intention of bringing in new clients or a corporation attempting to solidify the brand, custom t shirt printing is increasingly becoming a popular choice in promotional advertising. Think of the many possibilities in purchasing custom apparel. First, the company logo would be front and center. (Or on the breast pocket, if preferred).

Custom T Shirt Printing Design

Get creative with the design and have fun with it. Designing promotional t shirts does not necessarily have to be done by creative people. Any printing company can work to create a unique design. Always keep in mind though to make the shirt representative of the brand. The business owner is most passionate about his or her own business. So make sure there is clarity on the message you want to get out on the custom t shirt printing that is created.


Developing promotional t shirts can result in producing a profit on the items, or just getting the word out to the public. Either way, once the end user has the garment in their hands, they can’t forget. Every time they see or put on the shirt, they are reminded of the company, and isn’t that what advertising and promotion is all about? This creates a long lasting impression on the custom t shirt printing, so make sure it’s a good one!


When considering custom t shirt printing design, an important factor one might overlook is the color of the shirt. While white shirts are least expensive, they are not the best selling for custom t shirt printing. Our independent studies have shown that red ink on black is actually the best seller for custom t shirt printing. But does that coincide with the company’s color scheme? Something to consider…

If the company’s focus is on kids, then for the custom t shirt printing, it is possible to decide on pastel or bright colored shirts. Kids happen to love bright colored apparel and will be more likely to favor it over blander colors,  which will help keep the company in the foremost thoughts of their parents. If the company is geared to an adult clientele, as I mentioned earlier, black is always a great choice for custom t shirt printing, followed by grey, white and blue. Think of the audience and the focus of the company or organization.

The Statement

If there is a slogan or USP (Unique selling proposition), would it be appropriate for the custom apparel? This is an extremely subjective question that only you can answer. For instance, for a cleaning company or moving company, it would be very appropriate. But for more of a conservative real estate company, the logo might be enough. Then again, a real estate company might want to stand out with a bold statement, so it really depends on the direction taken with advertising and promotion on custom t shirt printing.

Need A Designer?

What if the company is a new company and don’t have a logo designed yet for custom t shirt printing or for any purpose? What if there is no one to do the custom t shirt printing design? These days anything can be found online. Need a designer? There are literally thousands out there. Just put the time in to find one right one.   If you need help, our company has been doing design for custom t shirt printing for 19 years.

Types Of Printing

Once the design is set, just decide on the type of custom t shirt printing to be done. The company can either screen print the shirts (the most popular choice), heat transfer, direct to garment print, or print with special effects like “distressed” printing. This is the “washed out” type of look companies get that is presently very popular on custom t shirt printing.

By now you can clearly tell, t shirt screen printing is an interesting way to advertise the company’s message message. When designing custom printed t shirts, it’s always best to keep in mind the end result that is to be achieved. Asking, “What is my goal in doing this?”, will help, and this way there will be have a clearer understanding of how to design and print the custom apparel.

As a final word, always remember that custom apparel does not have to be t shirts. Custom golf shirts, polo shirts, hats, towels, bags and promotional items might be more appropriate for what you want to do.

Feel free to contact us for ideas. We’re always happy to bounce ideas off of.

-Written by L. Taylor for Nova Custom T Shirt Printing & Embroidery

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