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When Promoting Brand Awareness On Facebook, Learn the Rules

A strong presence on Facebook is a must today for businesses who understand the importance of building brand awareness. Yet if a business’s social media page fails to follow the rules, Facebook may suspend the site. Reinstatement takes time and effort—which takes away time spent doing the actual work of the business.   Not to … Read moreWhen Promoting Brand Awareness On Facebook, Learn the Rules

How to Brand a Small Business with a Distinctive Image

Small businesses often consume themselves with the tasks at hand—so much so that they forget to brand themselves with a distinctive image that can attract the very customers they need to thrive. Here are some tips shared by brand consultant Maria Ross in the April 13 edition of Entrepreneur:   Culture, Not Product, Defines a … Read moreHow to Brand a Small Business with a Distinctive Image

What Makes Custom Apparel Effective? A Case Study.

In a Feb 14, 2006 article in MarketingSherpa.com, research analyst Hope Hopkins explains why custom apparel, such as t-shirts, are more effective than online ads, print ads or even television ads at promoting a business. In 2004, her group conducted a survey of consumers to see which types of promotional materials yielded better results. Her … Read moreWhat Makes Custom Apparel Effective? A Case Study.

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