The holiday season is approaching! Although the holidays are supposed to be the “most wonderful time of the year,” many adults find the holidays stressful, with gift-giving topping the list. As a small business owner, you have the extra burden of selecting gifts for your customers, employees, and service providers. Making these decisions can induce … Read more
A strong presence on Facebook is a must today for businesses who understand the importance of building brand awareness. Yet if a business’s social media page fails to follow the rules, Facebook may suspend the site. Reinstatement takes time and effort—which takes away time spent doing the actual work of the business. Not to … Read more
Small businesses often consume themselves with the tasks at hand—so much so that they forget to brand themselves with a distinctive image that can attract the very customers they need to thrive. Here are some tips shared by brand consultant Maria Ross in the April 13 edition of Entrepreneur: Culture, Not Product, Defines a … Read more