Offline Marketing

One of the latest trends in marketing isn’t so new after all—as Forbes writer Steve Olenski points out. It’s storytelling—and it’s as ancient as humankind itself.   The world’s great religions, after all, used story to get their point across, as did ancient philosophers—like Socrates. So did cave people, as drawings uncovered by archaeologists reveal. … Read moreHow to Use Storytelling to Market A Business

When a business starts out, its owners may focus so much on the manufacturing, sales, and legal aspects of its work that it doesn’t set itself apart from its competition by a distinctive brand. Many owners feel as if the merchandise and services themselves will set the business apart.   Rarely so. If customers cannot … Read moreBranding Basics for a New Business

As The Balance‘s Susan Ward puts it, “business promotion is to running a successful business as practicing scales is to playing the piano well…” A tedious activity, in other words, but fundamental to success. In fact, Ward recommends that business owners devote one hour per day to promotional activities.   It doesn’t have to be … Read moreHow to Enjoy Promoting A Business When on a Budget