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How to Use Storytelling to Market A Business

One of the latest trends in marketing isn’t so new after all—as Forbes writer Steve Olenski points out. It’s storytelling—and it’s as ancient as humankind itself.   The world’s great religions, after all, used story to get their point across, as did ancient philosophers—like Socrates. So did cave people, as drawings uncovered by archaeologists reveal. … Read moreHow to Use Storytelling to Market A Business

How to Enjoy Promoting A Business When on a Budget

As The Balance‘s Susan Ward puts it, “business promotion is to running a successful business as practicing scales is to playing the piano well…” A tedious activity, in other words, but fundamental to success. In fact, Ward recommends that business owners devote one hour per day to promotional activities.   It doesn’t have to be … Read moreHow to Enjoy Promoting A Business When on a Budget

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