What Makes Custom Apparel Effective? A Case Study.

In a Feb 14, 2006 article in MarketingSherpa.com, research analyst Hope Hopkins explains why custom apparel, such as t-shirts, are more effective than online ads, print ads or even television ads at promoting a business. In 2004, her group conducted a survey of consumers to see which types of promotional materials yielded better results. Her … Read more

Brick and Mortar Solutions for Business Marketing Challenges

Not all marketing challenges for companies who want to promote their businesses are best met by tweaking their Web presence. Some of the most effective solutions to the marketing challenges organizations face in building awareness of their goods and services are real-time, real-world promotional items created by brick and mortar companies. Giving away promotional apparel … Read more

10 Ways to Market Your Business on a Budget

One of the main problems for any business owner is marketing their business, especially if you are a start-up or just low on funds. Here are 10 free or low cost ways to market your business on a budget. 1. Get some self-generated press buzz going Have you done anything newsworthy? No? Well then, come … Read more