Branding Strategies For Custom Printed T-Shirts

branding strategies custom printed t shirts

Any company that is trying to get itself known needs to consider branding. Branding strategies come into play with all forms of advertising and promotion, and this includes your custom printed t-shirts. This guide takes a look at some of the important branding considerations you should make when printing custom t-shirts for your company.

Characteristics of successful branding strategies

The success of a brand can be measured in the reaction of the customer. The first thing that a good brand does is grab the customer’s attention. Some brands do this by being as ‘loud’ as possible, with bright logos, catchy slogans and lots of weird and wonderful associations.  There are some brands that take such efforts to extremes, forsaking their own dignity just to get noticed as much as possible! Others are more subtle, mute their colors and cater more to a conservative crowd. But whatever your audience may be, you’ll need to focus on the second characteristic.

The second characteristic of a good brand is consistency. This means applying the same themes, color schemes, graphics and logos across all products and advertising materials, in the real world and online. Naturally there will be some changes across different media, but for things like logos and company color scheme, you should aim to make things as consistent as possible. When the time comes to make changes to branding, this should occur gradually and across all advertising channels at the same time.

A good brand is also one that connects emotionally with its audience. For so many different consumers, the selection between one product/service and another rests on emotion. This is why the best brands are the ones that incite an emotional response, and make the customers actually feel something.

Making these strategies work for custom printed t-shirts

Now that we have covered what can make a brand successful, let’s put this in context to your t-shirt printing.

It is not enough to just have a small logo that no one can see clearly, or to rely on a bland, boring design. You need to catch the customer’s attention. Offsetting the logo color with the t-shirt color can help here, as can printing the logo on both sides. You should create a completely unique logo that stands out for its design and lettering. Slogans, graphics and images can make good additions, and if you do add these options, make sure they are memorable. It is vital that you put in time and effort to finding the right design, and play around with designs and color schemes until you find something that works. It is always best to hire a professional graphic design artist to create the final logo, and make sure you are able to consult closely with them.

Always remember the key branding rule of consistency when creating your printed t-shirt design. The same colors, shades and hues found on your tees should be found on your products, labels and advertising, and your printed t-shirts should evoke the same overall response that your products invoke. The reason for this consistency is to create a memory in your target audience. Think of Apple, with their simple logo, and simple design schemes, or Tide, with their distinctive red, yellow and blue target logo. It’s the same design on different products, all consistent and memorable. One is black, white and silver, the other with bold colors, but they both evoke a single aesthetic.

Because t-shirts have a large surface area, this gives you a good opportunity to use graphics and messages that exploit the emotional connection. While it takes years of successful branding for a single logo to make the user feel all those things that they like about a brand, you can instantly connect with the consumer’s emotional side with images and graphics. So when promoting your brand identity, keep this in mind.


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Customized Shirts To Promote A TV Show

customized shirts

Customized shirts are a staple in everyday life. You can’t walk a few feet without spotting people wearing custom printed t shirts, sweatshirts or customized hoodies. You can’t go a whole week without at least donning a custom printed shirt for one reason or another. They have survived the fluctuations of fashion trends over the decades and proved that custom shirts are pieces of clothing that are here to stay. And possibly so will anything that happens to be printed on a shirt.

Customized shirts as opportunities for advertisement

A shirt is like walking billboard space that just keeps on giving. Businesses can use them to advertise their companies; various sports teams use them to identify themselves as a united group; publishers use them to promote a book; and bands use them in attempts to not only advertise but immortalize their names.

For these very reasons given above, TV and cable networks and production companies can use these shirts to spread their name, foster a sense of unity among their cast and crew, and leave a lasting impression on anyone who even glances at the shirt bearing the production company’s or network’s logos.

Production companies and networks can use them to advertise through various means. One of which is using shirts as walking billboards. This can be done by first giving these items away as souvenirs or prizes when holding events that hype up the production of the show.

Imagine, there is no telling where and how far the tv show’s logo or slogan on the shirt will go. As people are infinitely more dynamic than conventional billboards and posters in the way that they move around freely. The scope of advertising is unlimited in this way. Also, the length of time it will take for the wearer to stop wearing the networks’ advertisement can turn out to be years.

Unlike billboards, there’s also less restriction on what the design or logo on the shirt will be. Custom printed shirts can be designed in such a way as to pique the interest of the people who will see it, intrigue them by showing them art related to the show that will want them to look it up or at least make a mental note of it for later. Making these shirts limited editions can also make the wearer feel special and particularly endeared to the show.

Cost-wise shirts can be printed for less, so it’s always an affordable way of advertising. Here’s a tip on how to save on printing.

Customized shirts to foster unity among the cast and crew

These printed shirts can also foster a sense of solidarity among the crew who work for the show because when they all wear the shirts together. It gives them a sense of belonging to the bigger picture, of being a part without which the program cannot function or make sense. It helps to bring everyone together under one banner and reminds everyone that they’re all working for the success of one project. It becomes something they can identify with, and it also imparts to them a sense of loyalty to the show because with that unique and limited piece of memorabilia is attached a plethora of fond memories and memories of hardships they have overcome while working on the project.

Whether giving away promotional t shirts, selling customized hoodies to fans, or just outfitting cast and crew with sweatshirts, or any combination of the three, they can all be beneficial to the life of the show. It’s easy to place an order if the choice is a reputable printing company. A good printing company will make the process easy, sending a proof to check before printing, and printing the job in as fast as 24 hours. The process should be simple, and the results should be more than satisfying. Look for a printer that has experience and is reasonably priced, and a memorable promotional garment that can last for years.




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How to Choose a Custom T-Shirt Printing Company


Probably one of the best and thoughtful gifts one can give a loved one is a personalized item. And one thing that quickly comes to mind is a custom-printed shirt that best personifies the person who will wear it. If someone decides on printing customized shirts, they would need to first know how to choose a reputable custom t shirt printing company.

Aside from being gifts, custom t shirts are a good way to promote business. Have a logo and slogan or anything that best characterizes a business printed boldly on shirts is a surefire way to attract some attention to an endeavor. You can add as much information as needed to get that attention at no extra cost, because it’s not the amount of information printed that affects the cost but the number of colors.

Another reason for having customized shirts made is that you can use them to showcase an event or a cause where members of a charitable group are dressed in the same garments. A show of solidarity for a certain cause can only help.

The concept of oneness can also be expressed through printed shirts in bulk. This allows for showing how proud someone is of the team or group they belong to. School organizations, company divisions, families and other groups can show their teamwork with custom printed tops. Also, team building events, family reunions and the like are more fun when dressing alike.

Finally, custom printed shirts are a good way to express thought and show some creativity.

Tips on How to Choose a Custom T Shirt Printing Company

  1. Do some research. Go around town and visit numerous printing shops. The more we know, the better grasp we’ll have of the ins and outs of customized shirts. As much as possible, get to know their history, experience, and reviews from previous clients.
  2.  Such companies can also be found on the Internet. Surely, a search will yield bombardment with different websites offering their services. Take time to study each one. Most importantly, choose a company that prints for real companies and features those client’s logos on their website. They should also be in business for at least five years, preferably longer.
  3. We recently wrote an article entitled, “How to save on custom t shirt printing.” Read it to learn about how prices are computed, and use that as an advantage.
  4. Another important thing to look for in a printing company is their design features. Of course the basics and ideas of the design will come from the client. But a good T shirt printing company will advise of all details by phone or email before the printing commences. Additionally, they also need to be able to offer custom design services should that be needed.
  5. Another thing to consider as the shirt itself. They should be able to provide a variety of materials and styles like sweatshirts, jackets, jerseys, and tank tops, aside from the standard T shirt. Here is a link on choosing the right brand of shirt.
  6. There should also be a number of printing options. The best printing company is able to do old-school printing using screen prints while still updated with the latest in printing technology.

Why One Should Know How to Choose a Custom T Shirt Printing Company

  • Assurance of the products will be of high quality
  • Less risk of getting ripped off by bogus companies
  • Leeway on the price as you can choose a company based on your budget
  • No hidden charges or surprise fees
  • Allows one to get the best customer service and have an open line of communication
  • Assurance that products will be delivered at the time agreed upon.

Again, reputability is important, because it is important to make sure the job is in the hands of someone who prides themselves on the quality of their work.

Once you see how easy it is to see the process of designing and selling shirts,  you may decide to start your own t shirt design business!



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Brands For Your Company’s Customized Shirts, Part Two

Custom Printed Woven Shirts

Ok so last time we took a look at different brands to use as blanks for customized shirts that will bear your company’s logo.

Although we are talking about t-shirts and polos, as can be seen by the picture in this article, we’re not just limited to those items. Think about Custom Printed Woven Shirts, Custom Apparel Sportswear, Custom Printed Bags, Embroidered Jackets, Customized Hats and Caps and many more possibilities.

So we looked at American Apparel, Gildan, Hanes and Fruit of the loom. All good shirt brands. Now let’s look at some more.

Customized Shirts From Jerzees?

Jerzees is an up and coming brand that has been around for a while. They are part of Russell brands, LLC. Russell is one of the more well-known sporting goods manufacturers so these are not fly by night shirts.  Here’s a bit more on types of popular shirts from their website…

“NuBlend® Fleece

an exceptionally soft hand and a virtually pill-free appearance that lasts wash after wash. The 50/50 fabric resists fading and shrinking, and delivers printability that’s unmatched.

HiDensi-T T-Shirts

 50% denser fabric and 30% tighter stitch density that deliver an extra smooth print surface that’s perfect for even your most intricate designs.

High Cotton T-Shirts

6.1 ounce heavy weight fabric, High Cotton T-Shirts are durable enough to handle even embroidery and applique designs.

Heavyweight Blend T-Shirts

for team, schools and uniform programs — cotton/poly blended fabric: reduced wrinkling, better color retention, and reduced shrinkage.

SpotShield Sport Shirts

with a stain-resistant treatment that repels water and most oil-based liquids, SpotShield Sport Shirts retain a long-lasting new look, even after repeated washings. Plus, they’re made with 50/50 cotton/polyester fabric to resist fading and shrinking…

Ring-Spun Sport Shirts

ideal for corporate apparel programs. All JERZEES® Youth Sport Shirts feature a unique write-on I.D. neck label which make them an ideal choice for school uniform programs.”

As can be seen, they offer a lot of options and some interesting materials and treatments are used. As seen above, the spot shield shirts or ring spun sport shirts might be applicable, depending on the industry.

Then there’s also Anvil.

Anvil’s Options For Custom Printed Shirts

“Anvil, whose original tag line for over a century was “Hard to Beat”, is now a leading apparel brand primarily serving the imagewear and private label markets. Anvil offers over 70 styles of sportswear and accessories in 80 colors, including 17 eco friendly styles in fibers such as organic cotton, recycled cotton, transitional cotton (or cotton in conversion) and recycled polyester from PET bottles. Anvil was recently ranked the 6th largest organic program in the world by the Organic Exchange.

Corporate responsibility. Those are words we take very seriously. At the heart of Anvil’s mission is our commitment to helping make the earth a better place to live and work. We understand that manufacturing and business inherently have an impact on the planet, and it is our goal to minimize that impact. And we believe that any responsible company must be concerned about the preservation of the precious natural resources on which its own future — and all of ours, really — depends. “

While American Apparel also makes Organic shirts, Anvil offers a less expensive alternative. They are also big into tech, despiute being around for over 100 years, they are no fuddy-duddies. Check out ShirtScan. The website states, “Shirt Scan connects you with your favorite tees by delivering multimedia content through QR codes on select t-shirts. Each QR code is uniquely tagged to a specific t-shirt or line of t-shirts to provide relevant content in the form of articles, photos, and videos.”

Interesting and unique take on things there.

Sporty Custom Apparel

For a more sporty alternative, and for something more than more than Customized Shirts, check out Augusta. They are Manufacturers of sportswear, bags, totes, aprons and accessories, so if  warm-ups, or golf shirts are needed for company’s customized imprintables, it’s a popular choice.

“The company makes athletic apparel, such as team uniforms, as well as tops, warm-ups, and fleece jackets. Augusta Sportswear also makes and markets bags, aprons, headwear, socks, and other accessories. The company operates its business through five divisions and boasts more than 40,000 customers, such as uniform suppliers, athletics teams and leagues, decorators, promotional product distributors, and sporting goods stores, among others. Augusta Sportswear, founded in 1977, is owned by investment firm Quad-C Management and members of the sportswear maker’s management team.”

How About Custom Printed Apparel for Women?

When it comes to items for women, though American Apparel is very popular, perhaps the #1 choice might be Bella. What’s interesting though, is that they also now make men’s shirts!

“We have over 10 years of experience manufacturing women’s clothing for the leading retailers in the world and this expertise has been the platform for the Bella line. In producing for these top retailers we had to meet the highest and most stringent of quality standards. In creating Bella, we applied these strict guidelines to our product line. We wanted only the softest yarns, the highest standards of sewing construction, the longest wearability and most importantly, the best fit. This dedication to quality, consistency and striving to be best has led us to become the #1 supplier of ladies clothing in our industry.”

The company is based in L.A., and I’ve ordered items from Bella that clients have been happy with, but again, as I’ve stated in part one of this article series, it’s a personal choice. You really need to look at different brands and decide which is best for you.

The cut of the shirt, the material, the styling and even a special treatment might be necessary for a company’s customized shirts. So take time making a decision and do the research. If there is no time, we’re always happy to do the research.

There are other brands not mentioned here including Alternative apparel, Izod, Van Heusen, Next Level, Sierra Pacific, and more, so there’s always more to investigate.

As the old song goes,

“Now, the world don’t move to the beat of just one drum,
What might be right for you, may not be right for some.
A man is born, he’s a man of means.
Then along come two, they got nothing but their jeans.

But they got, Diff’rent Strokes.
It takes, Diff’rent Strokes.
It takes, Diff’rent Strokes to move the world.

This concludes a look at different brands in the industry for customized shirts. But keep an eye out for more information on this in our blog. Thanks for reading!

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