What Good Are T- Shirts Anyway? Custom T Shirt Printing As Advertising

custom t shirt printing Custom T Shirt Printing is a unique avenue for businesses and corporations to take promotionally. Whether the business is a small start up with the intention of bringing in new clients or a corporation attempting to solidify the brand, custom t shirt printing is increasingly becoming a popular choice in promotional advertising. Think of the many possibilities in purchasing custom apparel. First, the company logo would be front and center. (Or on the breast pocket, if preferred).

Custom T Shirt Printing Design

Get creative with the design and have fun with it. Designing promotional t shirts does not necessarily have to be done by creative people. Any printing company can work to create a unique design. Always keep in mind though to make the shirt representative of the brand. The business owner is most passionate about his or her own business. So make sure there is clarity on the message you want to get out on the custom t shirt printing that is created.


Developing promotional t shirts can result in producing a profit on the items, or just getting the word out to the public. Either way, once the end user has the garment in their hands, they can’t forget. Every time they see or put on the shirt, they are reminded of the company, and isn’t that what advertising and promotion is all about? This creates a long lasting impression on the custom t shirt printing, so make sure it’s a good one!


When considering custom t shirt printing design, an important factor one might overlook is the color of the shirt. While white shirts are least expensive, they are not the best selling for custom t shirt printing. Our independent studies have shown that red ink on black is actually the best seller for custom t shirt printing. But does that coincide with the company’s color scheme? Something to consider…

If the company’s focus is on kids, then for the custom t shirt printing, it is possible to decide on pastel or bright colored shirts. Kids happen to love bright colored apparel and will be more likely to favor it over blander colors,  which will help keep the company in the foremost thoughts of their parents. If the company is geared to an adult clientele, as I mentioned earlier, black is always a great choice for custom t shirt printing, followed by grey, white and blue. Think of the audience and the focus of the company or organization.

The Statement

If there is a slogan or USP (Unique selling proposition), would it be appropriate for the custom apparel? This is an extremely subjective question that only you can answer. For instance, for a cleaning company or moving company, it would be very appropriate. But for more of a conservative real estate company, the logo might be enough. Then again, a real estate company might want to stand out with a bold statement, so it really depends on the direction taken with advertising and promotion on custom t shirt printing.

Need A Designer?

What if the company is a new company and don’t have a logo designed yet for custom t shirt printing or for any purpose? What if there is no one to do the custom t shirt printing design? These days anything can be found online. Need a designer? There are literally thousands out there. Just put the time in to find one right one.   If you need help, our company has been doing design for custom t shirt printing for 19 years.

Types Of Printing

Once the design is set, just decide on the type of custom t shirt printing to be done. The company can either screen print the shirts (the most popular choice), heat transfer, direct to garment print, or print with special effects like “distressed” printing. This is the “washed out” type of look companies get that is presently very popular on custom t shirt printing.

By now you can clearly tell, t shirt screen printing is an interesting way to advertise the company’s message message. When designing custom printed t shirts, it’s always best to keep in mind the end result that is to be achieved. Asking, “What is my goal in doing this?”, will help, and this way there will be have a clearer understanding of how to design and print the custom apparel.

As a final word, always remember that custom apparel does not have to be t shirts. Custom golf shirts, polo shirts, hats, towels, bags and promotional items might be more appropriate for what you want to do.

Feel free to contact us for ideas. We’re always happy to bounce ideas off of.

-Written by L. Taylor for Nova Custom T Shirt Printing & Embroidery

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