Brands For Your Company’s Customized Shirts, Part Two

Custom Printed Woven Shirts

Ok so last time we took a look at different brands to use as blanks for customized shirts that will bear your company’s logo.

Although we are talking about t-shirts and polos, as can be seen by the picture in this article, we’re not just limited to those items. Think about Custom Printed Woven Shirts, Custom Apparel Sportswear, Custom Printed Bags, Embroidered Jackets, Customized Hats and Caps and many more possibilities.

So we looked at American Apparel, Gildan, Hanes and Fruit of the loom. All good shirt brands. Now let’s look at some more.

Customized Shirts From Jerzees?

Jerzees is an up and coming brand that has been around for a while. They are part of Russell brands, LLC. Russell is one of the more well-known sporting goods manufacturers so these are not fly by night shirts.  Here’s a bit more on types of popular shirts from their website…

“NuBlend® Fleece

an exceptionally soft hand and a virtually pill-free appearance that lasts wash after wash. The 50/50 fabric resists fading and shrinking, and delivers printability that’s unmatched.

HiDensi-T T-Shirts

 50% denser fabric and 30% tighter stitch density that deliver an extra smooth print surface that’s perfect for even your most intricate designs.

High Cotton T-Shirts

6.1 ounce heavy weight fabric, High Cotton T-Shirts are durable enough to handle even embroidery and applique designs.

Heavyweight Blend T-Shirts

for team, schools and uniform programs — cotton/poly blended fabric: reduced wrinkling, better color retention, and reduced shrinkage.

SpotShield Sport Shirts

with a stain-resistant treatment that repels water and most oil-based liquids, SpotShield Sport Shirts retain a long-lasting new look, even after repeated washings. Plus, they’re made with 50/50 cotton/polyester fabric to resist fading and shrinking…

Ring-Spun Sport Shirts

ideal for corporate apparel programs. All JERZEES® Youth Sport Shirts feature a unique write-on I.D. neck label which make them an ideal choice for school uniform programs.”

As can be seen, they offer a lot of options and some interesting materials and treatments are used. As seen above, the spot shield shirts or ring spun sport shirts might be applicable, depending on the industry.

Then there’s also Anvil.

Anvil’s Options For Custom Printed Shirts

“Anvil, whose original tag line for over a century was “Hard to Beat”, is now a leading apparel brand primarily serving the imagewear and private label markets. Anvil offers over 70 styles of sportswear and accessories in 80 colors, including 17 eco friendly styles in fibers such as organic cotton, recycled cotton, transitional cotton (or cotton in conversion) and recycled polyester from PET bottles. Anvil was recently ranked the 6th largest organic program in the world by the Organic Exchange.

Corporate responsibility. Those are words we take very seriously. At the heart of Anvil’s mission is our commitment to helping make the earth a better place to live and work. We understand that manufacturing and business inherently have an impact on the planet, and it is our goal to minimize that impact. And we believe that any responsible company must be concerned about the preservation of the precious natural resources on which its own future — and all of ours, really — depends. “

While American Apparel also makes Organic shirts, Anvil offers a less expensive alternative. They are also big into tech, despiute being around for over 100 years, they are no fuddy-duddies. Check out ShirtScan. The website states, “Shirt Scan connects you with your favorite tees by delivering multimedia content through QR codes on select t-shirts. Each QR code is uniquely tagged to a specific t-shirt or line of t-shirts to provide relevant content in the form of articles, photos, and videos.”

Interesting and unique take on things there.

Sporty Custom Apparel

For a more sporty alternative, and for something more than more than Customized Shirts, check out Augusta. They are Manufacturers of sportswear, bags, totes, aprons and accessories, so if  warm-ups, or golf shirts are needed for company’s customized imprintables, it’s a popular choice.

“The company makes athletic apparel, such as team uniforms, as well as tops, warm-ups, and fleece jackets. Augusta Sportswear also makes and markets bags, aprons, headwear, socks, and other accessories. The company operates its business through five divisions and boasts more than 40,000 customers, such as uniform suppliers, athletics teams and leagues, decorators, promotional product distributors, and sporting goods stores, among others. Augusta Sportswear, founded in 1977, is owned by investment firm Quad-C Management and members of the sportswear maker’s management team.”

How About Custom Printed Apparel for Women?

When it comes to items for women, though American Apparel is very popular, perhaps the #1 choice might be Bella. What’s interesting though, is that they also now make men’s shirts!

“We have over 10 years of experience manufacturing women’s clothing for the leading retailers in the world and this expertise has been the platform for the Bella line. In producing for these top retailers we had to meet the highest and most stringent of quality standards. In creating Bella, we applied these strict guidelines to our product line. We wanted only the softest yarns, the highest standards of sewing construction, the longest wearability and most importantly, the best fit. This dedication to quality, consistency and striving to be best has led us to become the #1 supplier of ladies clothing in our industry.”

The company is based in L.A., and I’ve ordered items from Bella that clients have been happy with, but again, as I’ve stated in part one of this article series, it’s a personal choice. You really need to look at different brands and decide which is best for you.

The cut of the shirt, the material, the styling and even a special treatment might be necessary for a company’s customized shirts. So take time making a decision and do the research. If there is no time, we’re always happy to do the research.

There are other brands not mentioned here including Alternative apparel, Izod, Van Heusen, Next Level, Sierra Pacific, and more, so there’s always more to investigate.

As the old song goes,

“Now, the world don’t move to the beat of just one drum,
What might be right for you, may not be right for some.
A man is born, he’s a man of means.
Then along come two, they got nothing but their jeans.

But they got, Diff’rent Strokes.
It takes, Diff’rent Strokes.
It takes, Diff’rent Strokes to move the world.

This concludes a look at different brands in the industry for customized shirts. But keep an eye out for more information on this in our blog. Thanks for reading!

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Corporate Clothing: More than Just Threads

corporate clothing

There is more to corporate clothing than just a weave of threads. The clothes that employees wear serve as more than just their own personal fashion statement. There is much to gain by having customized corporate clothing both on the part of the employees and on the part of the employers. The obvious employee benefit is the economic part of not having to buy clothes that they have to wear to work. They, therefore, have more left in their pay checks to spend for their daily necessities and family expenses. For the employer or the company, the scope of benefits of having customized corporate clothing is broader than the economic factor.

Corporate Clothing To Promote Efficiency

For one, having customized corporate clothing unifies the entire workforce. It has the psychological effect of making employees feel that they are all moving as one and in one direction. This sense of unity brought about by wearing customized corporate clothing propels the employee force to perform better and more efficiently despite the different tasks and responsibilities that they have. Some manpower studies have shown that having customized corporate clothing for the entire workforce also breaks down communication barriers that used to hamper workplace productivity.

Company Image

Corporate clothing might seem trivial, but it could actually serve as a symbol of what the company stands for and where it wants to go. This is, in effect, part of the company’s image and branding campaign. Wearing these uniforms is a constant reminder to the employees about the company’s mission and vision. When putting in an order for customized corporate clothing, you are actually making an investment towards greater productivity of an employee force that is motivated to work together towards corporate goals.

Company Logo

Choice of corporate clothing should be made based on several factors. Two of the factors that should be considered are the kind of image to project and the kind of work environment the employees are moving around in. A professional image in the office work environment is usually presented by more formal clothing often consisting of tailored suits. Some companies with limited budgets choose to simply put an order for tailored jackets or blazers with the company’s logo embroidered on the lapel or around the chest area. In these cases, the employees can wear any business attire and then top it off with the corporate jacket.

Formality And Comfort

Those in other industries like manufacturing and food service make a less formal choice. Collared polo shirts are less formal-looking, but are not entirely less professional than tailored suits – employees will not be as productive wearing suits in a factory as they would in their collared polo shirts. The focus in choosing customized corporate clothing should not be confined to what is aesthetically pleasing and fitting to the company’s branding standards. You have to focus on how appropriate the choice is for the kind of job and work environment click the employees have. In the end, we want the employees to feel comfortable while wearing their corporate clothing, standing proud and ready to work to the best of their abilities knowing that their employer values their contribution to the company’s business growth.

This corporate clothing article was written by L Taylor for Nova Custom T Shirt Printing

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Promoting Brand Awareness with Corporate Apparel

corporate apparel

Spreading the word about brand and what the brand stands for should always be a priority. Securing the brand’s share-of-mind is a must if continuing to enjoy the patronage of customers old and new is important. There are plenty of ways to promote brand awareness. As above-the-line advertising and promotions could be expensive, one would naturally be more predisposed to turning to below-the-line initiatives to stretch advertising dollars. One good and inexpensive way to do this is through corporate apparel giveaways.

Corporate Apparel As Giveaways

T-shirts and caps are the most common choices in branded corporate apparel intended as giveaways to customers or to participants of sponsored events. The money that a company spends for corporate apparel to be given to their customers for free will serve as their investment in building their brand. The results in dollars and cents might not necessarily be quantifiable all the time, but these are tried and tested tools through which the  company and brand can get the exposure that they need – this is true, of course, if there is a good strategic marketing plan in place. The following are some of the marketing initiatives where corporate apparel can be used:

1. Free item for purchase – giving out corporate apparel with a purchase is one of the most effective ways to do this. Customers are always drawn to freebies. Enticing customers to buy more products to get special promotional corporate apparel like t-shirts and caps is helpful. For a bulk purchase of a dozen units of product, for example,  a free t-shirt printed with the brand logo or promo campaign logo can be included. The expense incurred on corporate apparel on a per customer basis could be offset from the profit margin. The several dollars spent per corporate apparel item could still yield a considerable amount of additional profit from more items purchased by customers to be eligible for the freebie.

2. Promotional giveaways – if there is room in the marketing budget to hold promotional runs, use corporate apparel as promotional giveaways as well. In the case of food businesses, having a sampling event at a particular venue can be made more exciting with customer activities like games and raffles. Use exclusive corporate apparel as giveaways for the game and raffle winners in promotional events.

3. Event giveaways – event sponsorships are almost always part of the advertising and marketing budget. Tie-ins with companies, institutions, and other entities are great opportunities to spread word about the company. No company, after all, can exist on its own. Choose to sponsor events that are supported and participated in by the target market segment. Depending on the event’s expected attendance and budget allocation, you can choose to provide branded corporate apparel for all attendees to wear for the entire duration of the event.

4. Charity donations – donating branded corporate apparel to a charity of choice is also a great way to promote the brand and at the same time giving a statement about corporate social responsibility. There is a lot of mileage that you can bank on from an act of goodwill in providing for charitable event. Although you cannot count the business returns from these initiatives, you can be sure that the goodwill established will keep the company in front of the customer’s brand consciousness.

The above Corporate Apparel article was written by L Taylor for Nova Custom T Shirt Printing

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