Have you ever been by one of those ubiquitous booths at fairs, conventions, or job fairs where businesses are handing out junk? Key fobs (who doesn’t have 100 of those already), can openers that barely function, or just plain trifold brochures extolling the history and personnel of the business abound. Yawn. You don’t want to … Read more
One of the most subtle, but effective ways to enhance marketing your business is the slogan. Get it right, and you’ll capture hearts to the tunes of millions if your product stacks up as good as your slogan. Even if you don’t get it right on the first try, you’ve created curiosity—a conversation starter that … Read more
When you’ve decided to make (and sell or give away) t-shirts to promote your brand, you need to confirm first that you really understand your brand and yourself. Before you move on to the secondary steps of brainstorming, designing, and printing t-shirts, you need to start at the foundational level: your brand, and going to … Read more