articles about offline marketing
Small- and medium-sized business owners rack their brains for marketing ideas that are affordable. They want low-cost, yet sophisticated ways to market their business that may be cheap—moneywise—yet don’t mar the company’s image with tacky marketing ploys. Writing in the April 2015 edition of Entrepreneur, Victoria Treyger, the chief marketing officer of Kabbage, a … Read more
Small businesses often consume themselves with the tasks at hand—so much so that they forget to brand themselves with a distinctive image that can attract the very customers they need to thrive. Here are some tips shared by brand consultant Maria Ross in the April 13 edition of Entrepreneur: Culture, Not Product, Defines a … Read more
Back in 2008, when homes sold for pennies on the dollar, swimming pool manufacturer Marcus Sheridan had to think fast. After all, if a customer had to struggle to keep a roof over his or her head, how would s/he afford the luxury of a pool? Enter blogging. As low-cost as marketing gets, a … Read more