Offline Marketing

  Shania Twain’s nineties country hit, “Dance with the One Who Brought You,” echoes a principle entrepreneurs need to follow as their businesses grow. While it’s a great idea to target new customer bases with marketing efforts, businesses need to not only keep current customers happy, but also to turn them into brand evangelists. Here’s … Read more

Businesses who want to promote their work have to dig deep to come up with ideas that help them promote their work without coming across as “salesy.” With today’s customer-focused marketing trends, a marketing tactic that comes across as hard-sell will fall flat on its face.     Conferences Should Focus on Customers’ Needs   … Read more

The old-fashioned Cracker Jack boxes had it right. Their product, popcorn and peanuts covered with sticky caramel, was just what kids wanted to munch. With a toy in every box, children found the snack irresistible. Generations of loyal fans bought the snack mix—sometimes just for the toys. They were so popular that Etsy and eBay … Read more