Offline Marketing

When a new business launches, money can be tight. Yet marketing is a must. Otherwise, potential customers will likely never find it—online or in real life. Here are some tools that a startup business can use to jumpstart its marketing strategy:     Wix   To succeed in today’s competitive environment, it’s a must for … Read more

When a new company’s budget gets stretched to the point it can’t handle any more expenses, its founder often calls it quits on marketing. It’s tempting, but the very thing that company wants to sacrifice to keep its head above water is the only thing that will get it out of its financial crisis.   … Read more

How can a startup build brand awareness when it’s barely off the ground? Many startups start with a dream and a prayer—and sometimes not even that. Most owners pour every cent into developing their dream into reality. The “if you build it, they will come” mentality, though, may work in Hollywood, but in the business … Read more