articles about offline marketing
When a company creates a new product, there’s always a rush of excitement—and then comes the feeling of dread. Will the customers like it? Can they find it online? How can I get information about my product to those who need it? A thousand and one questions pierce through company executives’ waking hours … Read more
Who in their right mind thinks about ice skating in the summertime? People who want to cool off, that’s who! Though most people associate ice skating with sledding, hot cocoa, and holiday carols, some smart marketers have figured out that figure skating—as well as hockey and just plain gliding around the rink—can be an … Read more
Everyone looks forward to summer’s classic events: the fairs, the food festivals, the outdoor concerts, the community ice cream socials, the antique car drive-ins that bring yesterday along for a ride, and of course, the fireworks. Smart businesses look forward to these events, too. Not just because they’re great ways to get out of … Read more