Offline Marketing

What low-cost strategies can be used to promote a business or nonprofit organization? Non-profit organizations exist to help others—but how can they spread the word about what they do? To attract high-end donors and prestigious board members, non-profit organizations need low-cost promotional strategies to bring attention to their cause. Non-profit funding consultant Joe Garecht shares … Read more

Most successful entrepreneurs start their business with just one good idea. To achieve product marketing success, the trick is to get that idea from the inventor’s head onto the shelf, into the market, and then into potential customers’ hands. To do so, an entrepreneur needs to follow a plan that takes his or her idea … Read more

When a company wants to purchase promotional gear, its executives want to choose a design that attracts customers to its products or services in order to maximize brand exposure. To choose the right design to do that, however, a company needs to use the same methods design professionals in promotional gear companies do. In his … Read more