Small Business Marketing Articles discussing how you can market and promote your business and your brand. Articles on SMB marketing.
Back in 2008, when homes sold for pennies on the dollar, swimming pool manufacturer Marcus Sheridan had to think fast. After all, if a customer had to struggle to keep a roof over his or her head, how would s/he afford the luxury of a pool? Enter blogging. As low-cost as marketing gets, a … Read more
What low-cost strategies can be used to promote a business or nonprofit organization? Non-profit organizations exist to help others—but how can they spread the word about what they do? To attract high-end donors and prestigious board members, non-profit organizations need low-cost promotional strategies to bring attention to their cause. Non-profit funding consultant Joe Garecht shares … Read more
Most successful entrepreneurs start their business with just one good idea. To achieve product marketing success, the trick is to get that idea from the inventor’s head onto the shelf, into the market, and then into potential customers’ hands. To do so, an entrepreneur needs to follow a plan that takes his or her idea … Read more