Small Business Marketing Articles discussing how you can market and promote your business and your brand. Articles on SMB marketing.
The old-fashioned Cracker Jack boxes had it right. Their product, popcorn and peanuts covered with sticky caramel, was just what kids wanted to munch. With a toy in every box, children found the snack irresistible. Generations of loyal fans bought the snack mix—sometimes just for the toys. They were so popular that Etsy and eBay … Read more
Small- and medium-sized business owners rack their brains for marketing ideas that are affordable. They want low-cost, yet sophisticated ways to market their business that may be cheap—moneywise—yet don’t mar the company’s image with tacky marketing ploys. Writing in the April 2015 edition of Entrepreneur, Victoria Treyger, the chief marketing officer of Kabbage, a … Read more
Small businesses often consume themselves with the tasks at hand—so much so that they forget to brand themselves with a distinctive image that can attract the very customers they need to thrive. Here are some tips shared by brand consultant Maria Ross in the April 13 edition of Entrepreneur: Culture, Not Product, Defines a … Read more