Small Business Marketing Articles discussing how you can market and promote your business and your brand. Articles on SMB marketing.
With a distinctive icon, a business can differentiate itself from its competitors and create a panache that helps that business pitch its product to potential customers. Take Nike, for instance. Their trademark “swoosh” design is so associated with athletic prowess that customers are willing to pay more—much more—for a pair of shoes wearing that design … Read more
Have you ever been by one of those ubiquitous booths at fairs, conventions, or job fairs where businesses are handing out junk? Key fobs (who doesn’t have 100 of those already), can openers that barely function, or just plain trifold brochures extolling the history and personnel of the business abound. Yawn. You don’t want to … Read more
One of the most subtle, but effective ways to enhance marketing your business is the slogan. Get it right, and you’ll capture hearts to the tunes of millions if your product stacks up as good as your slogan. Even if you don’t get it right on the first try, you’ve created curiosity—a conversation starter that … Read more