articles about offline marketing
In a Feb 14, 2006 article in MarketingSherpa.com, research analyst Hope Hopkins explains why custom apparel, such as t-shirts, are more effective than online ads, print ads or even television ads at promoting a business. In 2004, her group conducted a survey of consumers to see which types of promotional materials yielded better results. Her … Read more
Not all marketing challenges for companies who want to promote their businesses are best met by tweaking their Web presence. Some of the most effective solutions to the marketing challenges organizations face in building awareness of their goods and services are real-time, real-world promotional items created by brick and mortar companies. Giving away promotional apparel … Read more
With a distinctive icon, a business can differentiate itself from its competitors and create a panache that helps that business pitch its product to potential customers. Take Nike, for instance. Their trademark “swoosh” design is so associated with athletic prowess that customers are willing to pay more—much more—for a pair of shoes wearing that design … Read more