Offline Marketing

The right use of promotional gear can make or break a marketing campaign. T-Shirt Magazine Online, a news source for the promotional wear industry, cites case studies that demonstrate smart marketing tactics using t-shirts to promote the company’s brand.   Industry journalist Mike Riches points out how companies can use these case studies to propel … Read more

A San Francisco tech company, New Relic, wanted to grow its business by getting potential customers to take action. They needed qualified leads. For New Relic, qualified leads meant potential customers who took the time to download the basic platform on which their product, software that identifies and solves various issues in several important apps. … Read more

Even online businesses find that they can best market their company with promotional merchandise such as t-shirts. Logan Marshall, a blogger for OnlineOffice.com, a company that helps people create and manage online businesses, advises online businesses to use t-shirts as an inexpensive way to create brand awareness for new online businesses.   As Marshall observes, … Read more