When companies look for a way to promote their business, they want to choose a promotional tactic that keeps costs down, yet gets people talking about their product. Promotional gear can get the job done, yet if a company chooses unwisely, their marketing dollars will end up in their customers’ trash cans. A company must … Read more

One way a company can grab the attention of potential customers is to rise to the challenge of information overload to create a memorable brand presence. Without expensive television or print ads, how can a company create brand awareness and successfully promote a brand? One of the tactics used by many startups these days is … Read more

A woman returned to the home of her childhood after her father’s passing. After the snow melted the next spring, she found a round metallic object halfway sticking out of the ground as she dug a spot to plant her daffodils. She plucked it from the ground, brushed it off, and saw a stylized Greek … Read more