In a recent Houston Chronicle article, media guru Nancy Wagner discussed how small businesses could promote products by clever use of branded t-shirts. “The key,” she said, “is encouraging people to wear them as much as possible…” Yet most businesses wonder how they can entice customers and fans of their brand to wear this promotional … Read more

Joshua Baer, who coaches entrepreneurs to succeed in business, recently shared his formula for launching a t-shirt promotional campaign that can pay off huge dividends when marketing a product or service. Most entrepreneurs, he says, try to go cheap to save money, but end up blowing their advertising budget on tacky merchandise. As he advises … Read more

Hipsters, it would seem, are on their way out, if H&R Block’s recent collegiate marketing campaign is any indication. Responsibility, on the other hand, has begun to rear its mature head among millennials, particularly those who study in the nation’s universities. A marketing group that specializes in marketing to university students, AroundCampus, spearheaded a campaign … Read more