Small Business Marketing Articles discussing how you can market and promote your business and your brand. Articles on SMB marketing.
How can a startup build brand awareness when it’s barely off the ground? Many startups start with a dream and a prayer—and sometimes not even that. Most owners pour every cent into developing their dream into reality. The “if you build it, they will come” mentality, though, may work in Hollywood, but in the business … Read more
Shania Twain’s nineties country hit, “Dance with the One Who Brought You,” echoes a principle entrepreneurs need to follow as their businesses grow. While it’s a great idea to target new customer bases with marketing efforts, businesses need to not only keep current customers happy, but also to turn them into brand evangelists. Here’s … Read more
Want to make customers and employees so happy that they make telling others about the company their mission in life? Spreading the word—that’s evangelism. Spreading the word about a brand—that’s brand evangelism. Most companies would probably sell their collective souls for it. The good news? A company doesn’t have to deal with the denizens … Read more