For new businesses, it can be a struggle to get one’s name out there. To position itself as an authority in its field can take even longer. Knowing that, many new businesses pour money into expensive ad campaigns. It’s a challenge for a new business to maintain a healthy cash flow when it has to … Read more
Businesses who want to promote their work have to dig deep to come up with ideas that help them promote their work without coming across as “salesy.” With today’s customer-focused marketing trends, a marketing tactic that comes across as hard-sell will fall flat on its face. Conferences Should Focus on Customers’ Needs … Read more
The old-fashioned Cracker Jack boxes had it right. Their product, popcorn and peanuts covered with sticky caramel, was just what kids wanted to munch. With a toy in every box, children found the snack irresistible. Generations of loyal fans bought the snack mix—sometimes just for the toys. They were so popular that Etsy and eBay … Read more