admin Shania Twain’s nineties country hit, “Dance with the One Who Brought You,” echoes a principle entrepreneurs need to follow as their businesses grow. While it’s a great idea to target new customer bases with marketing efforts, businesses need to not only keep current customers happy, but also to turn them into brand evangelists. Here’s … Read more
Want to make customers and employees so happy that they make telling others about the company their mission in life? Spreading the word—that’s evangelism. Spreading the word about a brand—that’s brand evangelism. Most companies would probably sell their collective souls for it. The good news? A company doesn’t have to deal with the denizens … Read more
A strong presence on Facebook is a must today for businesses who understand the importance of building brand awareness. Yet if a business’s social media page fails to follow the rules, Facebook may suspend the site. Reinstatement takes time and effort—which takes away time spent doing the actual work of the business. Not to … Read more