admin As entrepreneurs, it’s important that we notice what’s going around us, and what’s going on in our local communities. After all, a small business is part of a community. One of the best ways a company can brand a business isn’t by having a slick ad with an irresistible call to action. It’s telling a … Read more
Everyone looks forward to summer’s classic events: the fairs, the food festivals, the outdoor concerts, the community ice cream socials, the antique car drive-ins that bring yesterday along for a ride, and of course, the fireworks. Smart businesses look forward to these events, too. Not just because they’re great ways to get out of … Read more
Established companies know that videos are one of the most powerful ways to communicate with customers and attract new ones. Startups, too, should take advantage of this media to engage their customers—potential or current. There are three types of videos startups can use videos to snare their customers’ attention—and their loyalty: Explainer Videos … Read more