Why would anyone need customized shirts for bars and restaurants? The thing is, a restaurant business may be lucrative, but it is still built on brand building. This is mostly because competition is tough and restaurants need regular customers to survive. Surely, there is already have some marketing strategies in place, and distributing custom printed shirts is one of the best ways to complement marketing efforts.
Customized Shirts As Uniforms
Uniforms can do more than give a sense of order in the workplace. In fact, using customized shirts can bring forth many benefits. For one, employees can move around comfortably in them; this is important because comfort has an effect on performance. Uniforms would also let employees feel a sense of unity.
Uniforms can be handy even for smaller bars and restaurants. They can even be more helpful if there are very few employees; they would enable new customers to know outright whom they are supposed to ask for assistance should they need it. The uniforms are also a subtle reminder of the business’ name and logo, and can therefore work towards building brand.
Customized Shirts As Promotional Items
One of the best ways to show appreciation to regulars is by giving them keepsakes like custom shirts. This can do wonders for a business, as whenever they wear it; it would be a free advertisement of sorts.
Gain Wider Exposure
Wherever a customer goes, when he wears the shirt, the brand would gain exposure. Everyone he encounters would be exposed to the message you are trying to convey. It is actually one of the most powerful brand building strategies, since it would appear that a customer who wears the shirt is subtly endorsing the business.
A Subtle Reminder
What is even better is that customized shirts can remind the recipients in more ways than one to return to the place of business. If using customized shirts for an event in your restaurant, and they enjoy themselves, it may remind them to consider going to another event at your place. If it is a shirt with just a company logo, it will give them that positive memory that entices them to come back.
Appeal and Impact
Customized shirts are one of the best promotional items a company may use, simply because people do read custom shirts – a lot. This means that the business’ custom shirt is bound to get noticed. However, make sure to come up with a good logo or a catchy tagline. Custom shirt printing can get the word out; just make sure that the message is worth passing on. Also, make sure that the logo is used everywhere else – letterheads, banners, shirts, website, mugs, etc. That is the primary principle in branding, anyway.
Yet another good thing about getting customized shirts is that there are plenty of options. Anyone can come up with their own text or taglines, color choices, size, designs and images. You call the shots. Note that it is better to buy customized shirts in bulk if cost-effectiveness is the goal.
The above Customized Shirts article was written by L Taylor for Nova Custom T Shirt Printing.