Small Business Marketing Articles discussing how you can market and promote your business and your brand. Articles on SMB marketing.
Hipsters, it would seem, are on their way out, if H&R Block’s recent collegiate marketing campaign is any indication. Responsibility, on the other hand, has begun to rear its mature head among millennials, particularly those who study in the nation’s universities. A marketing group that specializes in marketing to university students, AroundCampus, spearheaded a campaign … Read more
When companies look for a way to promote their business, they want to choose a promotional tactic that keeps costs down, yet gets people talking about their product. Promotional gear can get the job done, yet if a company chooses unwisely, their marketing dollars will end up in their customers’ trash cans. A company must … Read more
One way a company can grab the attention of potential customers is to rise to the challenge of information overload to create a memorable brand presence. Without expensive television or print ads, how can a company create brand awareness and successfully promote a brand? One of the tactics used by many startups these days is … Read more