When a company creates a new product, there’s always a rush of excitement—and then comes the feeling of dread. Will the customers like it? Can they find it online? How can I get information about my product to those who need it? A thousand and one questions pierce through company executives’ waking hours … Read more
Who in their right mind thinks about ice skating in the summertime? People who want to cool off, that’s who! Though most people associate ice skating with sledding, hot cocoa, and holiday carols, some smart marketers have figured out that figure skating—as well as hockey and just plain gliding around the rink—can be an … Read more
According to Forbes, influencer marketing looks to eclipse digital marketing as the latest way businesses can garner more customers. “Many businesses have just gotten the hang of digital marketing,” you may say. “Now, I have to switch gears—again?” No, a business doesn’t need to completely switch gears to adjust to this trend. Especially when … Read more